BY1, led by Yaniv Barak, helps B2B tech founders and teams build marketing strategies, drive sales, and develop go-to-market plans. We specialize in brand positioning, business development, and revenue growth for tech startups and scaling companies.

Yaniv Barak is a B2B marketing and sales strategist with over 12 years of experience working with tech companies, startups, and fintech brands. He is the founder of BY1 and has been a startup founder himself, bringing real execution experience rather than just advisory.

What types of companies does BY1 work with?

BY1 works with B2B tech companies at various stages: scaling tech companies looking to sharpen their positioning and accelerate growth, early-stage startups defining their brand and finding market fit, and companies in fintech, capital markets, and Web3.

How can I work with BY1?

You can book a free strategy call through Calendly at calendly.com/yaniv-by1labs/30min or reach out by email at hello@by1labs.com. BY1 is based in Tel Aviv and works with clients across Europe, the US, and globally.

B2B Sales and Marketing

Strategy that scales.
Execution that lands.

Helping B2B tech founders and teams build marketing and drive sales. Less advice. More execution.

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Companies I've worked with

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About

Real experience.
Real execution.

I'm Yaniv Barak a business builder and marketing strategist with 12+ years working with tech companies, startups, and fintech brands. I've been a founder myself, so I know the difference between advice that sounds good and strategy that actually works. I don't just consult I execute with you.

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12+

Years building & growing B2B tech companies

Founder

Built companies from the ground up not just advised them

Full GTM

Marketing, sales, and BD built and run as one revenue engine.

Services