Positioning
If they cannot repeat it,
they cannot buy it.
Most B2B companies do not have a marketing problem. They have a positioning problem, and it surfaces everywhere except where you would look for it. These are the pieces on finding the sentence your market repeats back.
3 articles
Read in any order
Apr 6, 2025
AI Won't Save Your Startup. Positioning Will
Positioning is still the strongest lever you have, and nobody can buy it off the shelf.
May 8, 2025
Focus, Clarity and Facing Reality
Choosing what not to do, and seeing your market as it actually is.
Feb 19, 2025
Fixing Sales and Marketing Misalignment
Sales, business development and marketing are one system, not three teams.
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