Positioning
If your market cannot explain
what you do, it will not buy.
Most B2B companies do not have a marketing problem. They have a positioning problem, and it surfaces everywhere except where you would look for it. These are the pieces on getting to one sentence that says what you do and who for.
3 articles
Read in any order
Apr 6, 2025
AI Won't Save Your Startup. Positioning Will
Positioning is still the strongest lever you have, and nobody can buy it off the shelf.
May 8, 2025
Focus, Clarity and Facing Reality
Choosing what not to do, and seeing your market as it actually is.
Feb 19, 2025
Fixing Sales and Marketing Misalignment
Sales, business development and marketing are one system, not three teams.
Recognise any of this in your own numbers?
Thirty minutes, no pitch. We look at what is actually happening and what to do first.
Book a free strategy call