About

I have been the founder
on the other side of this.

Twelve years of B2B marketing and sales, most of it spent inside the room rather than presenting to it. I work with tech founders on positioning, go-to-market and the unglamorous execution that comes after.

Book a free strategy call
Everything highlighted below is a placeholder I could not verify from your site — replace it with the real detail, or tell me and I will write it in.
Background

Where the experience comes from

Founder first

I have run the thing I now advise on, which is the main reason I work embedded rather than at arm’s length. which company, which years, what it did, how it ended

Capital markets and fintech

Category creation at Exberry, in a market with no appetite for new categories, and an ecosystem of six tier-one partners built around it.

B2C to B2B

GivingWay’s pivot out of consumer and into business, and twenty times revenue growth inside twelve months.

How I work

Less advice. More execution.

Strategy that arrives as a deck and leaves as a deck has never changed a number. I would rather be accountable for what happens after the decision than for the decision itself.

The work itself: Exberry and GivingWay · how I work with teams.

Embedded, not advisoryI work alongside the team, not in a monthly review slot.
Positioning comes firstEvery engagement starts there, because messaging, content and sales all inherit that one decision.
Three months, often much longerEngagements start at three months. Some run well past a year, depending on the work and what it turns into.
Who I work with

The companies this tends to fit

B2B tech, post-product

There is something real to sell and the question is reach and repeatability, not whether the product should exist.

Fintech, capital markets, Web3

Markets where trust is slow, buyers are conservative, and the wrong sentence closes the door before a demo happens.

Teams adding sales capacity

You are hiring reps or opening a channel and want them carrying a story that works rather than one they invent.

Questions

What people ask

Who is Yaniv Barak?

A B2B marketing and sales strategist based in Tel Aviv with 12+ years working with tech companies, startups and fintech brands, and a former startup founder himself. He founded BY1, which works with B2B tech founders on positioning, go-to-market and execution.

What is BY1?

A B2B go-to-market and positioning consultancy, not an agency. One named operator working embedded with client teams rather than an account team delivering recommendations.

What companies has Yaniv Barak worked with?

Named client work includes Exberry, where he created the “Exchange in a Box” category narrative and built a partner ecosystem including AWS, Google Cloud, Microsoft Azure, Finastra, Trading Technologies and BMLL; and GivingWay, where he led the pivot from B2C to B2B that produced 20x revenue growth in twelve months.

What does BY1 specialise in?

Go-to-market strategy, brand positioning, B2B messaging, sales and business development, category creation, and marketing for fintech and capital markets. Conservative and regulated markets in particular, where positioning has to carry weight that brand recognition cannot.

How do you work with clients?

Embedded with the team rather than in a monthly advisory slot. Engagements start at three months and some run well past a year, depending on the work. Every engagement starts with positioning.

Where is BY1 based?

Tel Aviv, Israel, working with clients across Israel, Europe and the United States. The site is published in English and Hebrew.

Want to talk it through?

Thirty minutes, no pitch. Tell me where you are and I will tell you what I think matters first — whether or not that involves me.

Book a free strategy call