The Platforms That AI Will Leave Behind: Why Wix, Fiverr, and Monday May Be the Next Blockbuster

Looking at the AI landscape today, it’s not just clear we’re in a moment of disruption, we’re in the middle of a generational shift that’s rewriting how people create, build, and work.

Platforms like Wix, Fiverr, and Monday.com were built for the last era of digital productivity. They were revolutionary when they launched — democratizing access to websites, freelance work, and project management. But today, they’re dangerously close to becoming irrelevant.

Why? Because AI isn’t just automating tasks. It’s replacing the need for entire categories of services.

You don’t need to go to Fiverr to hire someone to write your marketing copy. You can generate it with ChatGPT. You don’t need to pay a monthly SaaS fee to Wix to build a basic site. With tools like Lovable, Base44, or even ChatGPT with plugins and code interpreters, you can prompt an entire website design, copy, and layout in minutes. And it’s only the beginning.

These capabilities are improving at an exponential rate. In 1–3 years, AI will likely be able to create fully functional digital products, websites, apps, dashboards, and content engines from a simple prompt. That’s not science fiction, it’s already in motion.

Yes, these companies are trying to respond.

Fiverr’s CEO has publicly acknowledged that AI is a threat, even suggesting that his own role could be automated if they don’t evolve fast enough.

Wix launched Wixel, an AI-powered visual creation tool, and continues to invest in AI integrations.

Monday.com reported 10 million AI-driven actions in one quarter alone and is positioning its Work OS around AI augmentation.

But here’s the truth: just adding AI onto existing platforms won’t save them. Because this isn’t just a tech shift. It’s a user mindset shift.

The next generation — Gen Z and younger — doesn’t want to “customize a template” or “hire a freelancer.” They want to create instantly. Collaborate with AI directly. Iterate in real-time. They aren’t just looking for tools. 

They’re looking for co-creators. They want magic at their fingertips — not dashboards with tutorials.

So, unless these platforms completely reinvent themselves around an AI-first model, not just “add AI” but be AI-native, they will fade. Slowly at first, then suddenly.