Services

Strategy is only worth something
if someone runs it.

Four ways I work with B2B tech teams. They share one starting question: who are you for, and why do they choose you. And they all end in execution rather than a document.

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What I do

Four ways in

Go-to-market strategy

Who you sell to, why they buy, and the order you do things in. A plan built around one clear decision instead of a list of channels.

Positioning and messaging

One sentence that says what you do and who for, and getting that sentence onto your site, into your deck and into every sales call.

Sales and business development

Mapping who actually makes the decision, giving your reps one clear story, and opening partnerships that reach people who never answer email.

AI consulting

Finding where AI can actually add revenue, and building it. I define and manage the work; technical partners do the development.

Engagements start at three months. Some run well past a year, depending on the work and the projects it turns into. Either way I am embedded with the team rather than booked into a monthly advisory slot, and we start with positioning, because everything downstream inherits it.
How I work

Less advice. More execution.

I have been a founder, which is mostly why I do it this way. Strategy that arrives as a deck and leaves as a deck has never changed a number.

See it in practice: Exberry and GivingWay.

In the roomI work alongside your team rather than reviewing their work once a month.
Positioning firstEvery engagement starts there. Messaging, content and sales all inherit that decision.
Built to be runThe output is something a person can act on Monday, not a framework to admire.
Questions

Common questions

What does BY1 actually do?

BY1 works with B2B tech companies on four things: go-to-market strategy, positioning and messaging, sales and business development, and AI consulting. In practice most engagements start with positioning, because the other three inherit that decision.

Is BY1 an agency?

No. BY1 is me. I come in and work inside your team. You do not get an account manager and a set of recommendations.

How long do engagements run?

They start at three months. Some run well past a year, depending on the work and the projects it turns into.

Who does BY1 work with?

B2B tech companies past the product stage, particularly in fintech, capital markets and Web3. These are markets where buyers are conservative and positioning has to carry weight that brand recognition cannot. Based in Tel Aviv, working with clients across Israel, Europe and the US.

What is the first step?

A free 30-minute call. No pitch. We look at where you are and what to do first.

Not sure which one you need?

Most people are not. Thirty minutes, no pitch. We look at where you are and what to do first.

Book a free strategy call