Strategy is only worth something
if someone runs it.
Four ways I work with B2B tech teams. They share one starting question — who are you for, and why do they choose you — and they all end in execution rather than a document.
Four ways in
Go-to-market strategy
Who you sell to, why they buy, and the order you do things in. A plan built around one clear decision instead of a list of channels.
Positioning and messaging
The sentence your market repeats back to you, and the language that carries it into your site, your deck and every call your team takes.
Sales and business development
Pipeline as a system: the buyer map, the story your reps carry, and the partnerships that reach people outbound never will.
AI consulting
Where AI actually moves revenue for a mid-market B2B team — strategy, build and operations, with technical partners doing the building.
Less advice. More execution.
I have been a founder, which is mostly why I do it this way. Strategy that arrives as a deck and leaves as a deck has never changed a number.
See it in practice: Exberry and GivingWay.
Common questions
What does BY1 actually do?
BY1 works with B2B tech companies on four things: go-to-market strategy, positioning and messaging, sales and business development, and AI consulting. In practice most engagements start with positioning, because the other three inherit that decision.
Is BY1 an agency?
No. It is one named operator — Yaniv Barak — working embedded with your team, rather than an account team delivering recommendations. That is the main practical difference: the work happens with you, not for you.
How long do engagements run?
They start at three months. Some run well past a year, depending on the work and the projects it turns into.
Who does BY1 work with?
B2B tech companies past the product stage, particularly in fintech, capital markets and Web3 — markets where buyers are conservative and positioning has to carry weight that brand recognition cannot. Based in Tel Aviv, working with clients across Israel, Europe and the US.
What is the first step?
A free 30-minute call. No pitch — a look at where you are and what would move first, whether or not that involves working together.
Not sure which one you need?
Most people are not. Thirty minutes, no pitch — we look at where you are and what would actually move first.
Book a free strategy call